Lunch & Learn -- Direct Mail Marketing

Have you ever considered a Direct Mail campaign but didn’t know where to begin? Is your business even suited to direct mail marketing? How do you decide whether to purchase lists for a direct mail campaign? At this lunch program you will get answers to these questions as well as practical advice on what parameters to set for your business marketing campaign, how to look at the demographics and how to narrow your search.   You will also receive practical advice from Northbrook’s postmaster on the variety of services and new features available to businesses, including online resources. Presenters will bring plenty of examples of direct mail pieces from successful campaigns.