Lunch & Learn - Making Informed Digital Advertising Decisions

Making Informed Digital Advertising Decisions

Featuring Sun Times Marketing VP Matthew Saleski
Wednesday, February 23
11:45 a.m. - 1:15 p.m.
Marcello’s North
1905 Cherry Lane

$20 members/$30 guests and at the door

In a challenging economic climate with limited advertising dollars, it’s more important than ever for businesses to be up-to-speed with digital advertising options. Having a strategic media mix is critical for reaching the right audience. At this informative program, participants will learn how to identify sites their target audience are likely to visit, and learn how to make informed media planning decisions. Speaker Matthew Saleski, a former national sales manager for Yahoo with an extensive background in online, media and corporate marketing, will explain how the local media landscape is changing, along with information on the latest trends. He will explain how to integrate messages, including print, on-line, mobile and event marketing. He will also give examples of recent successful advertising campaigns. There will be plenty of time for questions and answers.