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BEGIN:VEVENT
DTSTART:20110223T174500Z
DTEND:20110223T191500Z
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SUMMARY:Lunch & Learn - Making Informed Digital Advertising Decisions
DESCRIPTION:Making Informed Digital Advertising Decisions\n\n	\n\n	Featuring Sun Times Marketing VP Matthew Saleski\n\n	Wednesday\, February 23\n\n	11:45 a.m. - 1:15 p.m.\n\n	Marcello's North\n\n	1905 Cherry Lane\n\n	$20 members/$30 guests and at the door\n\n	In a challenging economic climate with limited advertising dollars\, it's more important than ever for businesses to be up-to-speed with digital advertising options. Having a strategic media mix is critical for reaching the right audience. At this informative program\, participants will learn how to identify sites their target audience are likely to visit\, and learn how to make informed media planning decisions. Speaker Matthew Saleski\, a former national sales manager for Yahoo with an extensive background in online\, media and corporate marketing\, will explain how the local media landscape is changing\, along with information on the latest trends. He will explain how to integrate messages\, including print\, on-line\, mobile and event marketing. He will also give examples of recent successful advertising campaigns. There will be plenty of time for questions and answers.
X-ALT-DESC;FMTTYPE=text/html:<p>\n	<em><span style="font-size: 16px"><strong><span style="font-family: arial">Making Informed Digital Advertising Decisions</span></strong></span></em><br />\n	<br />\n	<span style="font-size: 14px"><span style="font-family: arial"><span lang="EN">Featuring Sun Times Marketing VP Matthew Saleski</span></span></span><br />\n	<span style="font-size: 14px"><span style="font-family: arial"><span lang="EN">Wednesday\, February 23</span></span></span><br />\n	<span style="font-size: 14px"><span style="font-family: arial"><span lang="EN">11:45 a.m. - 1:15 p.m.</span></span></span><br />\n	<span style="font-size: 14px"><span style="font-family: arial"><span lang="EN">Marcello&rsquo\;s North</span></span></span><br />\n	<span style="font-size: 14px"><span style="font-family: arial"><span lang="EN">1905 Cherry Lane</span></span></span></p>\n<p align="left">\n	<span style="font-size: 14px"><span style="font-family: arial"><span lang="EN">$20 members/$30 guests and at the door</span></span></span></p>\n<p align="left">\n	<span style="font-size: 14px"><span style="font-family: arial"><span lang="EN">In a challenging economic climate with limited advertising dollars\, it&rsquo\;s more important than ever for businesses to be up-to-speed with digital advertising options. Having a strategic media mix is critical for reaching the right audience. At this informative program\, participants will learn how to identify sites their target audience are likely to visit\, and learn how to make informed media planning decisions. Speaker Matthew Saleski\, a former national sales manager for Yahoo with an extensive background in online\, media and corporate marketing\, will explain how the local media landscape is changing\, along with information on the latest trends. He will explain how to integrate messages\, including print\, on-line\, mobile and event marketing. He will also give examples of recent successful advertising campaigns. There will be plenty of time for questions and answers.</span></span></span></p>\n
LOCATION:Marcello's North 1905 Cherry Lane
UID:e.355.1331
SEQUENCE:3
DTSTAMP:20260411T223417Z
URL:https://business.northbrookchamber.org/events/details/lunch-learn-making-informed-digital-advertising-decisions-02-23-2011-1331
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