Lunch & Learn - How Search Engine Optimization Works

Guest Speaker:  Melanie Ellingson, eCommerce Architects

Most business owners know the importance of having a good website, but often don’t know how to "optimize" it. A well optimized website can draw hundreds of referrals per day from major search engines. At this informative program, business owners and entrepreneurs will learn the basics of Search Engine Optimization (SEO) which is the process of improving the volume or quality of traffic to a website. Attendees will learn:

• What is SEO? And how to optimize web pages
• Why do some businesses come up ahead of others on Internet searches
• How to improve your ranking on Internet searches.
• The importance of keywords
• The importance of link building and "pay-per-click"
• How to keep up with the latest tips and trends
• How to measure site traffic and user interaction

There will be plenty of time for questions and answers.