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BEGIN:VEVENT
DTSTART:20101006T164500Z
DTEND:20101006T181500Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Lunch & Learn - How Search Engine Optimization Works
DESCRIPTION:Guest Speaker:  Melanie Ellingson\, eCommerce Architects\n\n	Most business owners know the importance of having a good website\, but often don't know how to "optimize" it. A well optimized website can draw hundreds of referrals per day from major search engines. At this informative program\, business owners and entrepreneurs will learn the basics of Search Engine Optimization (SEO) which is the process of improving the volume or quality of traffic to a website. Attendees will learn: \n\n	\n		What is SEO? And how to optimize web pages\n	\n		Why do some businesses come up ahead of others on Internet searches\n	\n		How to improve your ranking on Internet searches.\n	\n		The importance of keywords\n	\n		The importance of link building and "pay-per-click"\n	\n		How to keep up with the latest tips and trends\n	\n		How to measure site traffic and user interaction\n\n\n	There will be plenty of time for questions and answers.
X-ALT-DESC;FMTTYPE=text/html:<p>\n	<span style="font-size: 12px"><span style="font-family: arial"><span lang="EN">Guest Speaker: &nbsp\;Melanie Ellingson\, eCommerce Architects</span></span></span></p>\n<p>\n	<span style="font-size: 12px"><span style="font-family: arial"><span lang="EN">Most business owners know the importance of having a good website\, but often don&rsquo\;t know how to &quot\;optimize&quot\; it. A well optimized website can draw hundreds of referrals per day from major search engines. At this informative program\, business owners and entrepreneurs will learn the basics of Search Engine Optimization (SEO) which is the process of improving the volume or quality of traffic to a website. Attendees will learn: </span></span></span></p>\n<ul>\n	<li>\n		<span style="font-size: 12px"><span style="font-family: arial"><span lang="EN">What is SEO? And how to optimize web pages</span></span></span></li>\n	<li>\n		<span style="font-size: 12px"><span style="font-family: arial"><span lang="EN">Why do some businesses come up ahead of others on Internet searches</span></span></span></li>\n	<li>\n		<span style="font-size: 12px"><span style="font-family: arial"><span lang="EN">How to improve your ranking on Internet searches.</span></span></span></li>\n	<li>\n		<span style="font-size: 12px"><span style="font-family: arial"><span lang="EN">The importance of keywords</span></span></span></li>\n	<li>\n		<span style="font-size: 12px"><span style="font-family: arial"><span lang="EN">The importance of link building and &quot\;pay-per-click&quot\;</span></span></span></li>\n	<li>\n		<span style="font-size: 12px"><span style="font-family: arial"><span lang="EN">How to keep up with the latest tips and trends</span></span></span></li>\n	<li>\n		<span style="font-size: 12px"><span style="font-family: arial"><span lang="EN">How to measure site traffic and user interaction</span></span></span></li>\n</ul>\n<p>\n	<span style="font-size: 12px"><span style="font-family: arial"><span lang="EN">There will be plenty of time for questions and answers.</span></span></span></p>\n
LOCATION:Chamber Office 2002 Walters Ave.
UID:e.355.1314
SEQUENCE:3
DTSTAMP:20260412T033650Z
URL:https://business.northbrookchamber.org/events/details/lunch-learn-how-search-engine-optimization-works-10-06-2010-1314
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