Understanding Google Analytics

Your website may be the first exposure a potential customer has to your business.  Are you prepared to maximize its potential?  Google Analytics is a powerful tool that generates detailed statistics for understanding website visitor behavior.  In this hands-on overview, participants will learn essential concepts by interpreting real-life analytics of fictitious companies.  There will also be explanations regarding how to interpret and work with Report Data, how to identify quality traffic and the difference between Page Views, Visits and Visitors to the site.    The program will also include an open lab where participants can receive tips and find out more about other resources for improving their own website.  Attendees are encouraged to bring their Google account information if they have one.