North Shore Exporters

NORTH SHORE EXPORTERS Creating and Managing International Alliance Relationships Sponsored by the U.S. Dept. of commerce, Export Assistance Center Speaker: Blaise J. Arena, Business Development Consultant Many US companies already market their products or services internationally, however, today's competitive global business environment demands that all companies give consideration to the strategic option of expanding their markets to other nations. One approach to expansion for companies who do not have extensive in-house resources is to form an alliance relationship with a "partner" company that already has an established presence in a foreign market. An alliance is defined as any working relationship between two (or more) organizations developed to achieve mutually beneficial objectives that will result in increased competitiveness and revenue. Our guest speaker, Blaise J. Arena, Business Development Consultant, will present the general principles that apply to creating and managing international alliances for small and medium-sized companies. To RSVP call Robin F. Mugford, Export Assistance Center, (847)327-9082 or e-mail robin.mugford@mail.doc.gov.