Lunch & Learn: The Beginner's Guide to Search Engine Optimization

“The Beginners Guide to Search Engine Optimization”
 Featuring Galia Polyanovsky, Speroteck

$15 members/$20 guests and at the door (light lunch provided)
In today’s business climate, simply having a website isn’t enough. A successful business needs to have a strong online presence in order to grow sales and attract customers.   With so many on-line competitors it’s important to have a good Search Engine Optimization (SEO) strategy so that your business is easily found by search engines such as Bing and Google.  At this informative program, OMCP® Certified, SEO and AdWords Practitioner, Gaia Polyanovsky will share pointers on how to promote your website on Google organically and explain the importance of SEO not just as a one-time requirement but as an ongoing process.  She will also explain other options that are available such as a “paid search.” Some of the topics she will cover will be how to write and style effective keywords, how to offer promotions so that customers will link to your site, sending out press releases with a link to your business, and the effective use of images and hyperlinks. She will also cover upcoming changes in online marketing strategies and what to expect in 2015